Our process
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- Our process
Who Are We
We’re not a big, fancy agency with glass offices and corporate smiles.
We’re a small, obsessed team of book marketers who live and breathe one thing: getting authors noticed.
We’ve spent years testing, failing, tweaking, and finally perfecting what we now call the Bestseller Positioning System (BPS), a simple, brutal, five-phase framework that turns invisible books into reader magnets.
Our Mission
To empower authors with the clarity, strategy, and positioning they need to get the recognition their work deserves.
We believe marketing shouldn’t be about luck or hype, but about lasting impact.
Our mission is to help authors stop blending in and start standing out to make their message matter and their book impossible to ignore.
What We Do
- Website Design
- Amazon Ads
- Reputation Management
- Search Engine Optimization
- Amazon Listing Optimization
The 5-Phase BPS Delivery System
Most books are like diamonds buried in the dirt. Beautiful, valuable, but unseen.
We don’t just market books. We make them impossible to ignore. That’s the Bestseller Positioning System. Here’s how it works:
01.
Discoverability (Let Them Find You)
Imagine pouring your heart into a book, then watching it sit on a digital shelf where no one ever walks. That’s what happens when your book isn’t discoverable.
This phase is about making your book visible to the people who are already searching for it. It’s about planting it in the right corners of Amazon, Google, and other platforms so readers stumble across it naturally, almost like destiny. When discoverability is done right, your book is no longer hidden. It’s in the spotlight, ready for the world to see.
02.
Attraction (Make Them Stop)
Now that they see your book, you have 0.2 seconds to make them care.
Attraction isn’t about looking pretty. It’s about stopping thumbs mid-scroll. It’s the sparkle in your cover, the magnetic pull of your title, the words that whisper: “This is for me. I need this right now.”
In this phase, we turn your book into a little irresistible force that draws readers in naturally. People don’t just notice your book; they feel it, and in that feeling, they start to believe it’s theirs to own.
03.
Authority (Make Them Trust You)
Readers don’t buy from strangers. They buy from people they trust, respect, and feel safe with.
Authority is the quiet power that turns casual interest into confident clicks. It’s the whispers of satisfied readers, the nods of respected voices, the social proof that says: “This author knows what they’re doing, and this book is worth your time.”
This phase transforms you from “another author” into someone readers can believe in, someone whose words matter, whose story matters, whose book must be read.
04.
Visibility (Show Up Everywhere That Matters)
Being good isn’t enough. You have to be seen, not everywhere, but everywhere that matters.
Visibility is about putting your book in the path of readers without screaming or spamming. It’s being in the right spots at the right time, consistently, so that every touchpoint reinforces your book’s presence.
By the end of this phase, your book isn’t just on a shelf. It’s in readers’ minds, appearing where they expect to see it, and showing up when they’re ready to buy. It’s everywhere… without ever feeling pushy.
05.
Momentum (Make It Last)
Most books have a big launch… then fade into silence. The spike comes and goes, and suddenly it feels like all the effort was for nothing.
Momentum is the difference between a one-time moment and a lasting legacy. It’s the gentle push that keeps readers discovering, buying, and talking about your book long after the launch ends.
This phase ensures your book doesn’t just sell once but keeps building steam, compounding sales, growing reviews, and creating opportunities that feed itself. Momentum is what turns your book from a fleeting event into a sustainable asset that keeps delivering results month after month, year after year.
Team
Meet The Team
Meredith Hillyard
Co-Founder & COO
Ruth Ajayi
Assistant Manager
Sulaimon Lawal
Founder & CEO
Sunday, November 9, 2025
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